What is ' the greatest virtue ' ?
نویسنده
چکیده
Academics and practitioners have written much about what they believe are the key characteristics of effective marketing and strategy, including their view of any distinguishing supreme virtue, practice or goal. Similarly, philosophers, theologians and others have long speculated about what would be the greatest virtue, practice or goal of individuals and/or groups, but this is seldom if ever done with any connection to marketing strategy. This paper aims to help fill this gap, and also to contribute to perhaps both better marketing strategy and more contented individuals from looking through this virtue lens. The paper concludes by suggesting some practical implications for marketers, general strategists and others in the combination of some valuable and great virtues.
منابع مشابه
Critical Virtue Ethics
Since the publication of Anscombe’s famous paper “Modern Moral Philosophy” (1958), virtue ethics has become a matter of discussion among scholars. At least four charges have been raised against virtue ethics, one of which is the charge of promoting undue enthusiasm regarding the moral fitness of human beings. This article explores the limits of virtue ethics with regard to the frailty of human ...
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